APA

Davar R. S., . (1973). Modern marketing management: In the Indian context. : Progressive Corporation, Bombay.

Chicago

Davar Rustom S, . 1973. Modern marketing management: In the Indian context. : Progressive Corporation, Bombay.

Harvard

Davar R. S., . (1973). Modern marketing management: In the Indian context. : Progressive Corporation, Bombay.

MLA

Davar Rustom S, . Modern marketing management: In the Indian context. : Progressive Corporation, Bombay. 1973.