APA

Amarchand D. V. B., . (1989). Textbook of marketing. : Konark Publishers, New Delhi.

Chicago

Amarchand D Varadharajan B, . 1989. Textbook of marketing. : Konark Publishers, New Delhi.

Harvard

Amarchand D. V. B., . (1989). Textbook of marketing. : Konark Publishers, New Delhi.

MLA

Amarchand D Varadharajan B, . Textbook of marketing. : Konark Publishers, New Delhi. 1989.