APA

Otteson S. F. e. a., . (1964). Marketing: The firms viewpoint. : Macmillan Company of Canada, Toronto.

Chicago

Otteson Schuyler F et al, . 1964. Marketing: The firms viewpoint. : Macmillan Company of Canada, Toronto.

Harvard

Otteson S. F. e. a., . (1964). Marketing: The firms viewpoint. : Macmillan Company of Canada, Toronto.

MLA

Otteson Schuyler F et al, . Marketing: The firms viewpoint. : Macmillan Company of Canada, Toronto. 1964.