APA

Buell V. P., . (1986). Handbook of modern marketing. : McGraw-Hill book Co, Inc, NewYork.

Chicago

Buell Victor P, . 1986. Handbook of modern marketing. : McGraw-Hill book Co, Inc, NewYork.

Harvard

Buell V. P., . (1986). Handbook of modern marketing. : McGraw-Hill book Co, Inc, NewYork.

MLA

Buell Victor P, . Handbook of modern marketing. : McGraw-Hill book Co, Inc, NewYork. 1986.