Services marketing: Integrating customer focus across the firm
Zeithaml, Valarie A; Bitner, Mary Jo
Services marketing: Integrating customer focus across the firm - 4 - TATA McGraw-Hill Publishing Co., New Delhi 2000 - 669
Marketing management--Commerce
658.8
Services marketing: Integrating customer focus across the firm - 4 - TATA McGraw-Hill Publishing Co., New Delhi 2000 - 669
Marketing management--Commerce
658.8