APA

Kotter Philip and Keller Keuin Lane, . (2020). Marketing Management. : Pearson.

Chicago

Kotter Philip and Keller Keuin Lane, . 2020. Marketing Management. : Pearson.

Harvard

Kotter Philip and Keller Keuin Lane, . (2020). Marketing Management. : Pearson.

MLA

Kotter Philip and Keller Keuin Lane, . Marketing Management. : Pearson. 2020.