APA

Srinivasan R., . (2002). Case studies in marketing: The Indian context. : Prentice-Hall of India Pvt. Ltd., New Delhi.

Chicago

Srinivasan R, . 2002. Case studies in marketing: The Indian context. : Prentice-Hall of India Pvt. Ltd., New Delhi.

Harvard

Srinivasan R., . (2002). Case studies in marketing: The Indian context. : Prentice-Hall of India Pvt. Ltd., New Delhi.

MLA

Srinivasan R, . Case studies in marketing: The Indian context. : Prentice-Hall of India Pvt. Ltd., New Delhi. 2002.