Services marketing: Integrating customer focus across the firm (Record no. 24440)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00433nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220314s9999||||xx |||||||||||||| ||und|| |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A; Bitner, Mary Jo |
| 245 #0 - TITLE STATEMENT | |
| Title | Services marketing: Integrating customer focus across the firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | TATA McGraw-Hill Publishing Co., New Delhi |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| Form subdivision | Commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| VTMNSSLIB | VTMNSSLIB | Department of Commerce | 03/16/2011 | 658.8 ZEI-S4 | 32336 | 03/14/2022 | 03/14/2022 | BOOK |