000			00338nam a2200133Ia 4500
008			220314s9999||||xx |||||||||||||| ||und||
080			_a658.8
100			_aCravens, David W, et al.
245		0	_aMarketing management
260			_bRichard D Irwin Inc, Illinois _c1988
300			_a714
650			_aMarketing management
942			_cBOOK
999			_c14445 _d14445